How Leaders F-Up Innovation
Chapters Index
Preface
Author's Notes
A personal message from the author describing the inspiration for this work and the author’s background
Preface
Introduces the guiding philosophy behind the book and its purpose
Chapter 1
Introduction
The chapter demystifies innovation, arguing that success stems not from exceptional genius but from avoiding critical mistakes and creating environments where creativity can naturally flourish. Challenging the traditional narrative of innovation as a mysterious, hero-driven process, it contends that innovative capacity is fundamentally human and can be systematically cultivated through methodical approaches. By positioning innovation as a core business function that demands rigorous management, accountability, and strategic leadership, the chapter reframes innovation from an exceptional act to a deliberate, measurable organizational capability.
Chapter 2
The History of Innovation Leadership
Chapter 3
Innovation Defined for Leaders
Defines innovation in the framework of corporate leadership. Explains the purpose of innovation and the ways it differs from other business functions. It then describes the key challenges leaders face when innovating.
Chapter 4
The Leader's Mindset for Innovation
Chapter 5
Innovation Decision Making
Chapter 6
The F-Ups Innovation Leaders Make
Chapter 7
Innovating When You Don't Have To
Chapter 8
Believing Being First to Market Gives You an Advantage
Chapter 9
Acting Too Much, or Not Enough, Like Steve Jobs
Chapter 10
Innovating for Yourself
Chapter 11
Believing Consumers Will Tell You What They Want
Consumer research for innovation is far more nuanced and complex than simply asking people what they want. Leaders can derail innovation by misinterpreting research data, failing to recognize that consumer insights are as much an interpretive art as a scientific method. Successful innovation requires a balanced approach: maintaining healthy skepticism, consulting experienced practitioners, and employing sophisticated research methodologies to transform consumer feedback into meaningful, actionable strategic insights.
